Berger digs into the ideas of ‘social transmission’ and how word-of-mouth gets spread from person to person. It looks into how or why some ideas spread when others die.
This book is an analysis into why somethings (ideas, behaviours, products) ‘catch on’. Join our online discussion forum to talk about these ideas more: Jonah did some digging and found six factors that drive word of mouth and lead products, services and behaviours to go ‘viral’ (to be spread from person to person via word of mouth): Social currency, triggers, emotion, public, practical value, and stories. You’d think that the best product at the most attractive price with the most advertising would be the product that wins, but that’s not always the case.
Contagious is an analysis into why somethings (ideas, behaviours, products) ‘catch on’.
0 kommentar(er)
